In an effort to stop more senseless "murdering", PETA has taken to rebranding "slithery and slimy" fish to the more palpable fluffy, furry Sea Kittens!
The motive behind the change? "Who could possibly want to put a hook through a sea kitten?"
Really? That's what you are going for? A Fish in Happy Kitty Clothing? Next thing you know, they'll have fish wigs... or better yet icanhasplankton!
Bonus! Create your own Sea Kitten for your Myspace page! (yep, I said Myspace). via/link