Tru Blood the Drink... It was only a matter of time...

Oh goodness, gracious. They've gone and done it.
According the the NY Post:

The drink won't be available until early September and costs nearly as much as real blood, $16 for a four pack.

Allan Ball, the creator of the series, joked with fans at the Comic-Con convention that the drink was a mixture of "wine, vodka, Vicodin, Viagra and ecstasy" and that it was "completely illegal."

In fact, it's a soda made from blood oranges

Le sigh.